Javed Sunesra Internet Marketing to be the preferred marketing medium of the future
The growing importance of Internet over other Marketing media is quite visible. With increased usage of social networking sites like Facebook, Twitter, Myspace, Foursquare; marketing has evolved into a highly interactive feature of an organization providing instant feedback on offering value. Earlier feedback would come through various market research agencies and Sales channels. The research data might reach production a bit too late or the sales data might be subjective. On the other hand, few tweaks, an analytic program and browsing the locations frequented by an organization"s customers and it can instantly gauge offering"s feedback.
So what exactly has changed from the traditional marketing media?
For first, it has given an instant voice to all the customers. Earlier the feedback would come from sales channels. They would give a subjective view of what the customers were saying about the product. But now this has changed and the feedback is instant and direct. The customer centric demands of the market these days have made it imperative for organizations to be very flexible to the changes. A slight delay may have a huge impact on the current market share of that offering because today there are so many different choices and people demand immediate satisfaction.
Earlier the marketing effort of an organization was sales oriented. People would depend on the sales channel"s knowledge and presentation. There might not be any uniformity in presentation of the offerings and people were not able to make an informed choice. Advent of Internet changed everything. Customers are now aware of their choices because they can instantly access the information on the Internet. Latest trends and researches are showing that a huge number of B2B transactions are being conducted only after thorough research on the organization"s online identity.
Who are Millennials and what is their impact on future of marketing.
Millennials are a new group of buyers born between 1980 " 2000. This age group of early teens to late twenties are creating a huge impact on how the market is behaving and how it is going to evolve in the future. They have matured or are currently growing with the Internet. They are extremely tech savvy and tend to be gadget connected in every aspect of life. They are used to having numerous options for spending time and can be found multitasking. Internet savvy, they carry out thorough research about their purchases. Opinionated yet socialisers they will often try to express themselves to be unique, yet try to group themselves in like-minded people. Earlier this group would most probably limit to the real world circle consisting of acquaintance by personal contact. Now many might not even meet each other, yet may have shared ideals.
This new breed of marketers has also faced the impact of recession, which has made them cautious about unadvised purchases. This has made them sit back and assess their options about the perfect fit for their needs. Facebook, Twitter, Myspace opinions are forming the basis of their decisions and the role of influencers is changing from a visible entity to a virtual personality. Their opinions can make significant impact on how a product fares. Being virtually connected almost the entire day, the power of viral marketing has never been so real time. This is the generation that will adopt these values and take them in the future. Their choices may seem volatile but with the right strategy can be tapped in to get tremendous profits.
So is it too late to start Internet Marketing? And if not, where do Organizations start?
For starters, the scenario is such that the access to Internet is still around 30% worldwide and its actual usage is at a nascent stage. The market has yet to mature and with the advent of newer technologies that allows easier access for everyone as well as its integration with various other services; Internet is going to become an essential part of almost all normal activities.
According to Javed Sunesra, CEO of SKI USA Inc., "It is very essential to carefully set up your Internet Marketing Strategy. From all the reports, it is quite clear that Internet Marketing is going to be the preferred medium for marketing. Your majority customers are using it. With new social forums, networking websites and interactive mediums coming up, organizations have to develop and implement their Internet Marketing strategies right away."
SKI USA Inc., has been assisting businesses set up their Internet Marketing strategies for quite a few years now. Their practical experience suggests that for any business, esp. growing businesses, the need to carry out a complete assessment of their online identity is very essential. There should be a clear-cut idea about their target customers. Organisations should provide user-friendly online access to their offering information. The online reputation, views, reviews should be tracked, assessed and responded appropriately. One of the best options about starting with Internet Marketing is to hire professionals like SKI USA Inc. and have the Organization"s online approach analyzed. Have a strategy ready and then decide on its impact on organization"s business. Assess the returns and if the returns are providing value continue with the vendor or carry forward the strategy on your own. As Mr. Javed Sunesra puts it, "The Internet is an ocean of customers, what you need is the right bait and technique to catch the correct fish."
So what exactly has changed from the traditional marketing media?
For first, it has given an instant voice to all the customers. Earlier the feedback would come from sales channels. They would give a subjective view of what the customers were saying about the product. But now this has changed and the feedback is instant and direct. The customer centric demands of the market these days have made it imperative for organizations to be very flexible to the changes. A slight delay may have a huge impact on the current market share of that offering because today there are so many different choices and people demand immediate satisfaction.
Earlier the marketing effort of an organization was sales oriented. People would depend on the sales channel"s knowledge and presentation. There might not be any uniformity in presentation of the offerings and people were not able to make an informed choice. Advent of Internet changed everything. Customers are now aware of their choices because they can instantly access the information on the Internet. Latest trends and researches are showing that a huge number of B2B transactions are being conducted only after thorough research on the organization"s online identity.
Who are Millennials and what is their impact on future of marketing.
Millennials are a new group of buyers born between 1980 " 2000. This age group of early teens to late twenties are creating a huge impact on how the market is behaving and how it is going to evolve in the future. They have matured or are currently growing with the Internet. They are extremely tech savvy and tend to be gadget connected in every aspect of life. They are used to having numerous options for spending time and can be found multitasking. Internet savvy, they carry out thorough research about their purchases. Opinionated yet socialisers they will often try to express themselves to be unique, yet try to group themselves in like-minded people. Earlier this group would most probably limit to the real world circle consisting of acquaintance by personal contact. Now many might not even meet each other, yet may have shared ideals.
This new breed of marketers has also faced the impact of recession, which has made them cautious about unadvised purchases. This has made them sit back and assess their options about the perfect fit for their needs. Facebook, Twitter, Myspace opinions are forming the basis of their decisions and the role of influencers is changing from a visible entity to a virtual personality. Their opinions can make significant impact on how a product fares. Being virtually connected almost the entire day, the power of viral marketing has never been so real time. This is the generation that will adopt these values and take them in the future. Their choices may seem volatile but with the right strategy can be tapped in to get tremendous profits.
So is it too late to start Internet Marketing? And if not, where do Organizations start?
For starters, the scenario is such that the access to Internet is still around 30% worldwide and its actual usage is at a nascent stage. The market has yet to mature and with the advent of newer technologies that allows easier access for everyone as well as its integration with various other services; Internet is going to become an essential part of almost all normal activities.
According to Javed Sunesra, CEO of SKI USA Inc., "It is very essential to carefully set up your Internet Marketing Strategy. From all the reports, it is quite clear that Internet Marketing is going to be the preferred medium for marketing. Your majority customers are using it. With new social forums, networking websites and interactive mediums coming up, organizations have to develop and implement their Internet Marketing strategies right away."
SKI USA Inc., has been assisting businesses set up their Internet Marketing strategies for quite a few years now. Their practical experience suggests that for any business, esp. growing businesses, the need to carry out a complete assessment of their online identity is very essential. There should be a clear-cut idea about their target customers. Organisations should provide user-friendly online access to their offering information. The online reputation, views, reviews should be tracked, assessed and responded appropriately. One of the best options about starting with Internet Marketing is to hire professionals like SKI USA Inc. and have the Organization"s online approach analyzed. Have a strategy ready and then decide on its impact on organization"s business. Assess the returns and if the returns are providing value continue with the vendor or carry forward the strategy on your own. As Mr. Javed Sunesra puts it, "The Internet is an ocean of customers, what you need is the right bait and technique to catch the correct fish."
